Affiliate marketing (aka “influencer marketing”) is where online retailers utilise third-party referrals to drive and encourage sales. In essence, it is the lifeblood of online commerce.
With music being such a compelling proposition online and capable of drawing large audiences (eg 95%+ of the top 500 most-viewed YouTube videos ever are music promos), there are clear opportunity here for artists to generate incremental revenues and collect valuable data and insights.
To help better understand the dynamics at play here, and how affiliate marketing can be successfully employed by artists and other creators, our affiliates the MMF UK hosted a short presentation from two of the UK’s leading digital practitioners, iemusic’s Stephen O’Reilly and Tom Burris.
In order to better help artist managers access the key takeaways from this presentation our affiliates at MMF UK have made a guide available to better help you and your artists.
You can download a FREE PDF of the Affiliate Deals for Artist Managers guide here.